Free Yoga Business Training Module 4: Search Engine Optimisation (SEO)
SEO for Yoga Businesses
Search Engine Optimisation training
Many small business owners simply ignore SEO or leave it to their web developer hoping that the adage ‘if you build it they will come’ will hold true. This often means that your website fails to deliver for the search terms your potential customers are using (and if the owner does check how it is performing they often do so without Incognito Search Mode switched on which will give them wildly inaccurate results).
This module outlines the basic principles of SEO including keyword research and deployment which will help you be better prepared to create a fully optimised website that will deliver customers to your business. If you want to dive deeper into the art of SEO check out Marie’s full SEO course on the Digiterati Academy.
About Marie and why this course is free
This course was developed by yoga teacher and entrepreneur Marie Page (that’s me) for the Digiterati Academy. I decided to make the course available free-of-charge on my website and via YouTube as I was appalled at how much fellow yoga teacher friends of mine, struggling with a loss of business due to the pandemic, were being charged by other “Business of Yoga” trainers. So as you go through the course and hear me refer to other Digiterati Academy courses you will find them at this link https://www.digiterati-academy.com/ You are welcome to sign up and explore any of them free for 7 days.
I came to yoga teaching fairly late in life but rapidly grew a local teaching business thanks to a previous career in marketing. I’ve been able to apply all the local and online marketing skills I’ve learned over the years to a local teaching business. And I’m keen to share those skills with others. Hence why this course was created.